We can already see the bleeding of profits from major entertainment and broadcast corporations. Part of that is simply the turnover in technology, and how the new is embraced by the newer generations of consumers. Print is nearly dead, TV is dying (cable in particular), and Hollywood is barely hanging on. They aren’t going away, but are simply not that profitable any more. Meanwhile, the technology to provide entertainment on-demand to individuals is all the rage. Further, we see that decentralized production of the content is taking a strong hold, and the old centralized dinosaurs are stumbling. We are already in the age of the Indie entertainer.
You would naturally expect the political left to seek their previous advantage by infiltrating this new Internet driven entertainment. To some degree it has worked, most notably in the larger technology companies. However, it’s not hard to see that, in America at least, advertising revenues in that sector of the economy are declining because they are too much a part of the old broadcast technology. Have you noticed that Facebook has already taken membership losses in the US? So far, a few giants have proven nimble in finding ways to stay relevant and profitable in the market. However, many are at risk and a few are already gone and forgotten.
On the one hand, it seems that there is no way to assert the left-leaning message without alienating users. It’s way too easy for some disgruntled executive or entrepreneur to fire up a competing service that simply doesn’t respond to leftist pressure. This siphons off a major portion of the most active users from the older, bigger services. While this may make the remaining community of left-leaning users happy, how can the political leadership keep up the leftward pressure on the rest of society if their targets move off the services they control?
You can read the rest of this message here at Kiln of the Soul blog.